Your firm funds the advertising. EPIQ builds and manages the acquisition infrastructure — campaigns, conversion landing pages, tracking, automation, and optimization — with compensation structured around real client acquisition.
Your firm funds the media required to compete in your market. EPIQ builds and operates the acquisition engine, then structures compensation around measurable client acquisition.
Budget requirements depend on your practice area, geographic market, competition, and acquisition goals.
Rather than charging a generic agency package, the compensation model is tailored around practice area, expected client value, market economics, and the agreed acquisition structure.
Most firms do not need a complete website rebuild to launch. Additional work is scoped only when it materially improves acquisition, intake, tracking, or operations.
A personal injury campaign in Miami does not have the same economics as an immigration campaign in another market. EPIQ structures each partnership around the value of the matters being pursued, the cost of generating demand, your firm's intake capacity, and the performance opportunity.
The economics start with the matters your firm wants to acquire. Practice areas with different fees, case values, close rates, and expected client value require different acquisition and compensation structures.
Search costs can vary dramatically by practice area and location. Your advertising budget needs to be large enough to generate meaningful data and compete for high-intent prospects in the markets you want to target.
Marketing only works when opportunities are handled well. Response time, qualification, follow-up, case acceptance criteria, and your team's ability to handle new inquiries all influence the economics of the system.
EPIQ compensation is structured around measurable client acquisition rather than a one-size-fits-all agency package. Depending on the practice area, compensation may be structured around retained clients or another agreed performance framework.
The core acquisition partnership can include the conversion landing page, tracking, campaign infrastructure, and intake connections needed to launch. If your existing website or backend needs deeper work, full website development, AI intake systems, CRM integrations, automation, dashboards, and other custom infrastructure can be scoped separately.
Most firms do not need a complete digital rebuild to start generating new client opportunities. EPIQ begins with the acquisition system first, then adds intake, automation, website, or backend infrastructure only when it will materially improve performance.
This is the standard EPIQ partnership for law firms that already have a usable website and functioning intake process but want a better system for generating and tracking new client opportunities.
Campaign management, conversion landing page, tracking, attribution, optimization, and acquisition reporting.
This path is designed for firms where advertising can create opportunities, but slow response times, inconsistent follow-up, disconnected systems, or manual intake processes are hurting conversion.
Automated follow-up, CRM integrations, intake routing, AI-assisted workflows, dashboards, and deeper attribution.
Some firms need more than a campaign landing page. If the existing website, positioning, technology, or backend infrastructure is limiting growth, EPIQ can rebuild the larger system around the acquisition strategy.
Full website design, additional landing pages, automation, AI systems, custom integrations, dashboards, and other firm-specific infrastructure.
EPIQ is not just managing an ad account. We build the acquisition infrastructure around the campaign so your firm has a stronger path from high-intent search to inquiry, intake, attribution, and retained client.
Search campaigns are built around the matters your firm actually wants, the markets you want to compete in, and the searches most likely to produce valuable client opportunities.
We build or optimize the campaign landing experience so prospects see messaging aligned with the legal matter they searched for and have a clear, low-friction path to contact your firm.
Forms, calls, conversion events, and source tracking are configured so the system can measure where inquiries come from and which campaigns are actually creating opportunities.
New inquiries are connected to the next step in your firm's intake process so prospects can be routed, contacted, followed up with, and evaluated without unnecessary delay.
We work to connect marketing activity back to retained clients so performance can be evaluated beyond clicks and leads and tied to the outcomes that actually matter to your firm.
Campaigns, keywords, landing pages, budgets, conversion paths, and intake data are continually evaluated so the system can improve based on real acquisition performance.
You're partnering with EPIQ to build and operate a client acquisition system designed to connect advertising spend to measurable retained business. If additional website, automation, AI, or backend development is needed to improve that system, it can be added separately.
The EPIQ model is different from a traditional agency agreement. These are the questions we hear most often about advertising spend, performance compensation, landing pages, intake, and retained-client tracking.
EPIQ compensation is structured around measurable client acquisition rather than a standard one-size-fits-all agency package. The exact structure depends on the practice area, expected client value, market economics, and agreed performance model.
Yes. Your firm funds the media budget used to generate demand. Advertising spend is separate from EPIQ compensation and is paid toward the platforms running the campaigns. Recommended budgets depend on your market, practice area, competition, and acquisition goals.
Usually not. If your existing website provides a workable foundation, EPIQ can build or optimize the dedicated landing experience needed for the campaign. A full website redesign is only recommended when the existing site would materially limit acquisition performance.
The definition is established before the partnership begins and documented in the agreement. In most cases, the goal is to create a clear, auditable connection between the original EPIQ-generated opportunity and the matter your firm ultimately accepts and retains.
EPIQ is best suited to practice areas where high-intent demand can be generated through paid acquisition and the economics support measurable client acquisition. Current focus areas include personal injury, immigration, property and insurance-related matters, and other higher-value legal services where the model makes economic sense.
That is exactly why EPIQ looks beyond the ad account. We evaluate the acquisition path from campaign targeting and landing-page conversion through response time, qualification, follow-up, intake, and final disposition. The goal is to identify where the funnel is breaking and improve the system rather than simply increase lead volume.
Your firm remains responsible for legal intake, case evaluation, and deciding which matters to accept. EPIQ can support the process with lead routing, automated follow-up, missed-call workflows, qualification systems, CRM integrations, and other infrastructure designed to help opportunities reach your team faster and more consistently.
Launch timing depends on access, landing-page requirements, tracking, intake connections, compliance review, and how much existing infrastructure can be reused. Firms with a workable website and responsive internal team can usually move much faster than firms that require a broader rebuild.